• your current contracts, including customer feedback and current performance;
• your strengths and weaknesses;
• current geographical coverage;
• pricing structures;
• unique selling point(s) of your organisation;
• current sub-contracting undertaken, either by you or to you;
• current collaboration e.g. consortium, joint ventures, etc.;
• areas of development/expansion for your organisation in the future.

Analysing the above will help you to:

• determine which parts of the public sector you are interested in;
• ensure you only bid for work that you can do;
• determine if you have the resources to deliver a large contract to the whole public sector;
• decide if you are better suited to a local or niche market;
• determine if you could you be a main contractor, or if being a sub-contractor or part of a consortium better suited for your business;
• further determine who your current and potential future competitors are.